Apia, Samoa – The 34th Teuila Festival officially opened this morning, with Prime Minister Fiame Naomi Mata’afa delivering the keynote address. The festival, a highlight of Samoa’s cultural calendar, celebrates the nation’s rich heritage while promoting environmental sustainability.

In her address, Prime Minister Fiame reflected on the essential role the Teuila Festival plays in safeguarding Samoan traditions and in bringing together Samoans, both within the country and abroad.

“The Teuila Festival continues to play a crucial role in fostering a deep connection between our people and their cultural roots,” she stated.

This year’s festival includes three cultural dance groups from overseas, bringing Samoans together from all over the world.

The theme for the 2024 festival is “Enrich our Environment, Embrace our Culture.” The festival has implemented a plastic-free policy, with water refilling stations set up to minimize plastic waste. Food vendors have been directed to use only biodegradable materials.

Prime Minister Fiame also commended local communities for their efforts in the National Beautification Campaign, encouraging them to continue these initiatives to improve the visitor experience.

With the upcoming Commonwealth Heads of Government Meeting (CHOGM) on the horizon, the Prime Minister called on all Samoans to take collective responsibility for the success of the tourism sector, emphasizing the importance of providing a safe and memorable experience for visitors.

The week-long festival will conclude with the Miss Samoa Pageant on Saturday.

The Prime Minister officially opened the 34th Teuila Festival, kickstarting a week-long celebration of Samoan culture and community.